Gaga's video for new single Applause [review here] has hit Vevo and it's as weird as you'd probably expect- though I'm sure none of you foresaw a Gaga/swan hybrid making an appearance. Hitting the dress-up box hard, Gaga manages to cram in a whole raft of art and pop culture references into the video, which certainly makes for compelling viewing. But it's her manic enthusiasm that kept me watching! She looks like she really means business this time around!
However I could have done without this comment made to George Stephanopoulos in regards to the promo: "I really felt like I could be myself in this video." Didn't she say something like that when she took a shine to wearing those facial prostheses during the start of the Born This Way promotional trail? Still, I suppose we should be used to these contradictory statements by now!
Let's just enjoy the video.