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So what do you do when your last album didn't live up to industry expectations. You do what Keri Hilson has done with her new single "The way You love me" off her upcoming second album and switch to sex to sell your music.
The song:
Don't let the title of the song fool you; this is not a love song or a ballad. Its an up-tempo track about sex that is neither subtle or poetic about it. In fact I'm surprised they went with such a tame title considering the lyrical content being so crude and the obvious desire to shock with this release.
Warning to anyone listening with kids about: DON'T! This song has repeated swears in the chorus!The whole thing is all just TMI (too much information).
The video:
The video looks like its had a lot of money thrown at it and features a lot of suggestive dancing and semi clothed ladies.To "cleverly" try and disguise it from being being a desperate attempt to sell music using ones body, they've thrown in a thin plot about Kerri and a group of femme fatales-including Faith Evans(?!) - successfully carrying out a heist for a group of male gangsters who doubted their ability. In fact if you concentrate REAL hard you can see that its not actually a load of smut, but an advert for feminism and female empowerment...(!)
Unfortunately for all there is more to come because the video ends with the joyous line"to be continued.". Yikes
Summary: "The way you Love me" and it's video were undoubtedly chosen to wake the world up to Kerri Hilson again, and it succeeds for the duration of its playtime. However, once you get over the lyrics and the seedy video , the song, at its core, is ultimately bad and forgettable.
Keri Hilson and Rick Ross together in her new video "The Way you Love me" |