Britney Spears' new song,
Hold it against me, has just premièred online and I'm sad to say she has returned with a run-of-the-mill, David Guetta-ish, dime-a-dozen, club track.
Hold it against me is effectively a schizophrenic dance song that can't make its mind up what segment of the dance market it wants to appeal to, so decides to target them all.
Its verses are driven by a thumping baseline, that's clearly aimed at the gay scene. Then the sound is softened in the chorus, by a textbook removal of the bass-line, which makes the song appeal to the pop market. The middle 8, which is the best part of the song and ironically features pretty much no Britney vocals, gives the song an edge by exposing the world, excitingly, to the grimy Dubstep sound of South London. But not being content with the stop off in London the song carries on in to an Ibiza rave, thus hopefully appealing to the big European clubs, with some euphoric atmosphere generating synths. Before it finally ends up back at the gay scene where it all started.
