[Discuss] Why Did MKS's "Flatline" Flop And What Can Stop Their Comeback suffering A Similar Fate?

MKS performed their first single Flatline live for SBTV in an acoustic fashion- and of course it was amazing. What was so gorgeous about this stripped back performance was how it highlighted how great their voices work together; with the ladies handling the alto, mezzo, and soprano roles of the harmonies without ever losing the individuality of their own voices.

However, though the song has grown on me a thousand fold since I first heard it, the initial fear that I had about it potentially bombing has unfortunately come to fruition in a staggering way. Get ready for this: Flatline scrapped in at number 50 on the official UK Charts!

Now of course chart placings are no indication of quality of music, but the sad truth is sales are the name of this pop game and this single just didn't deliver on that front- despite the publicity the trio reforming generated. To give this charting some context, the last iteration of the Sugababes had a top-ten hit with their final single About  A Girl. This is despite it being at a time when the group were considered well past their prime with public interest being at its lowest.

Of course there is the argument that as the song was released on a Friday it only had three days of sales to count to its placing. But you have to ask yourself why this ludicrous decision was ever made in the first place. My suspicious mind is of the opinion that it was a tactical move taken by the studio- once they realised it was going to flop- to give the group an excuse when the time comes to promote single number two. But who knows.

We all want to see MKS do well and thrive, but why do you think it was that Flatline flat-lined in the first place? And what do you think could be done to help make sure their next single, or the very reunion itself, doesn't suffer the same fate?