Wednesday, 21 August 2013

[Music Video] Sunny MKS Video For "Flatline" Gives This Viewer The Chills



The Sugababes MKS video for Flatline has arrived, marking the first time the ladies have been seen on celluloid together since 2001's Soul Sound video. Unfortunately, whereas the record itself was worth the wait, the uninspired video I could have done without.

The biggest problem I have with the video is the lack of ANY chemistry between the members. The video does its best to convince us that all is well- because nothing says "best friends" like being crammed onto a bike with them- but I'm not buying it! Even the sunny climes of the video did little to raise the frosty feel.

I take no glee in being left feeling cold after watching this visuals to Flatline. Depressingly it makes it hard for me to believe that this regroup is anything more than a one album thing that they hope to use to relaunch their own individual solo careers once over. I'll hold off on ordering the MKS headstone until I see the interviews and live performances that come with promoting new material, though. Watching those should make it easier to gauge if this icy video was the result of a bad day and the exposed setting, or if it was actually documenting the cracks already forming between the women.

(Rereading this has made me think I might just have read a little too much into this video.....lol)




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