Burning Desire, Lana Del Rey's Jaguar tie-in, has debuted on YouTube, and frankly I'm not as pumped about it as I have been with her previous releases. I suppose this moment was bound to come at some point, but I just didn't think it would be so soon.
The backing of Burning Desire is gorgeous, that needs to be said, and I don't have an issue with that. The melody of the song, as well as Lana's vocals are also not in question; being flawless as usual. What is throwing me off are the lyrics, which are starting to sound that little bit repetitive when viewed from the context of her back catalogue. It also doesn't help when her last single Ride was also about the delights of Eros and automobiles.
We could take this repetition as a sign of Lana's creativity stalling, but I'm not ready to go that far, yet. I think it's more likely that Lana didn't want to wheel out the A-material for a tie-in with a car- six figure deal or not! Besides, she's busy composing for the forthcoming Great Gatsby movie, so we can assume her attention is somewhat preoccupied with that potential hazard.
Burning Desire is still a nippy little number, despite my slight issue with the lyrics. I just hope that now that the Jaguar tie-in has had it's grand unveiling, Lana can speed things up and finally get Gods and Monsters out of the shop and onto the streets.
....Yes, I was intentionally inserting car related terms into the post.......I'm so sorry....
